Brand Guidelines

Municipality of Clarington

Establishing a Strong, Cohesive Brand Identity

Wrote and developed comprehensive Brand Guidelines to support and promote a
consistent and recognizable visual identity for the Municipality of Clarington.
This involved conducting in-depth research to align with the organization’s mission,
values, and target audience, and defining key brand elements such as logo usage, color
palette, typography, imagery, and tone of voice. Collaborated with internal stakeholders
to ensure brand consistency across all platforms, creating detailed documentation with clear usage rules, examples, and best practices. The guidelines serve as a strategic tool
to maintain brand integrity in marketing materials, digital content, and
public communications.